As you publish media content to a WordPress-based website for your school, church, or other organization, it makes sense today to further amplify your photos and videos through “digital signage” in your organization’s physical building(s). While a wide variety of commercial software programs are available for digital signage, our church has been utilizing the FREE software provided by digitalsignage.com for the past year.
Last week when I was in Denver for the 2012 EDUCAUSE conference, I was captivated by not only the digital signage in vendor booths but also digital signage in many of the stores on 16th Street. It is remarkable how powerful and effective digital signs can be from a marketing standpoint, especially compared to “traditional” signs which are static / unchanging.
If your organization wants to invest in a digital signage solution, you’re typically going to need both a software solution to “drive” your signs as well as the hardware (televisions and computers) which will actually display them. There’s no getting around the purchase of physical hardware for digital signage, but it’s great to know digitalsignage.com offers a free software option. Users can either opt for a free or paid-version of mediaCLOUD, or self-host content using mediaSERVER. Both of these options provide the actual hosting of media content which you serve / display on your the screens / televisions which comprise your digital signage physical footprint.
Each screen you use for digital signage requires a computing device to output video according to your instructions. With DigitalSignage.com, those devices take the form of either mediaDROID or mediaBOX options. In all cases, the content you actually display can be web-managed, which means you can login from ANYWHERE online to control and change your signage.
Hat tip to Bill Crouch who told me about DigitalSignage.com today, and also revealed that LifeChurch (a huge mega-church based here in the Oklahoma City area) is also using DigitalSignage’s solution for their needs. If DigitalSignage.com is good enough for LifeChurch, you can bet it’s good enough for your school or other organization. Check out their offerings and service. I’d love to see our local PTA/PTSA groups start purchasing screens for digital signage at our schools to better advertise, market and communicate upcoming events with parents. It would alsobe a great way to show off student digital work!